Beanz Meanz great advertising.

Not strictly a post about photography – but this is too good not to share. Everybody is saying advertising is dead. But reports of its death have been greatly exaggerated – and animator, Alvise Avati, proves it. A master class in how advertising should be conceived, written, directed and produced. Everything starts with an authentic insight – however small. Written and directed by Avati – he does a brilliant job in bringing this insight to life. That was the good news – the bad news is that no brand manger approved this; and sad to say, probably never would. The commercial exists exclusively to showcase the talents of Avati and the London based production company, but in the process, it has highlighted how banal and uninspiring the ad business has become. Brand managers and their creative agencies take note.

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