Bentley shoots and edits their latest commercial with only iPhones and iPads.

It had to happen. It’s happened. Luxurious car maker, Bentley, shoots a short film entirely with iPhones and edits using iMovie on an iPad Air. More of a commercial for Apple one would think. The result is interesting enough to bring a rather pedestrian script to life. It looks different from most car commercials – an achievement in of itself – most car scripts and productions are so predictable boring these days. The gimmick of using iPhones etc. is a bit disingenuous, as little attention is given to the use of expensive lenses and equally expensive camera crews, who are seasoned professionals, who know what they are doing. Professional people make things look good, not professional gear. Sorry gearheads.

For more on the story: http://www.adweek.com/adfreak/one-worlds-most-expensive-auto-brands-just-shot-ad-entirely-iphones-157980

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