I’m a person who has always been interested in interesting people who say or make interesting things. Advertising used to be melting pot of these kind of people. Not so much anymore. I believe the art of short film making is where all the interesting stuff is being conceived and beaten into shape on laptops all around the world – sometimes on a shoestring budget. Historically, the price of producing slick audio-visual projects were prohibitively expensive and only the most dedicated – or maddest, pick your superlative – had the endurance to bring their visions to fruition. Today, thanks to affordable technology, the price of entry to this once exclusive club has dropped to almost zero. The only investment required is a belief in your own ability to make interesting things. That’s the good news. The bad news is you have to make or say something very, very, very interesting to break through the tsunami of sameness that infests our creative culture today. These films, I believe, are a good representation of what can be achieved creatively if one sets out with a good idea to start with – something that resonates with us as empathetic human beings. The film “Reach” by Luke Randall is a good example of storytelling that pulls on heart strings as well as electronic cables. Many people believe that technology is changing us and that we must keep up with technological change if we want to stay relevant. Rubbish. Our human responses to authenticity has always been the same – for countless generations. These films are authentic. That’s why they work so well. Artifice can only get you so far. Creativity about is building things that ring true. Short films used to be a “calling card” while prospecting for bigger projects. I believe they are now a standalone art form in and of themselves. Hope you agree. Enjoy.