Every once in a while, I post something on this blog that’s not about photography. But it is, nonetheless, a kind of snapshot. A snapshot of the marketing/advertising business that’s in serious turmoil. People who are only of the ‘money persuasion’ would guffaw at the above statement as ad spend by brand managers worldwide is off the charts: $660.88 billion forecasted for 2016. And climbing.
Someone, somewhere, is getting very rich – but somehow the business ‘feels’ poorer. I know digital marketing doyens tend to shun sappy sentiment in favour of algorithmic assuredness – but they are missing that ‘magic’ ingredient that makes our business work: Empathy. Humans are messy and irrational creatures. Machines only understand logic and binary code. A marriage made in communication hell.
Using ‘colourful’ language, marketing ‘guru’, Mark Ritson, spells out in black and white the many myths of digital marketing. Well worth an hour of your online time.
NB* I’ve just noticed the uploaded video is taking considerable time to convert. In the meantime here is the link to the original YT page: https://youtu.be/IJF7C1jvjXM