Category: Tips & Tricks

Profoto – Jaguar Land Rover Live Shoot Event is great success

As the divisions between professional photography and ‘fan’ photography continue to dissolve – along comes Tim Wallace, in association with Swedish lighting company Profoto, with a ‘live’ class on how to photograph a Land Rover to professional advertising standards. I like the idea. A lot of creative people in general are very protective of their assumed ‘proprietary’ knowledge or status within the industry. Truly talented folk share, share, and share. And share again. As an art director on myriad of shoots for car brands like Toyota, Lexus and Mitsubishi, I can assure you that car photography is 99% technical – 1% creative. It can be learned. Very easily. Kudos to Wallace and Profoto for an innovative approach to teaching their craft to other aspiring photographers.



This week automotive car photographer Tim Wallace held a ‘live’ shoot with Land Rover at their main centre in Halewood, Liverpool, shooting a seminar and live shoot demonstration outdoors in a purpose built area located near the main Land Rover centre. The shoot was in conduction with leading light manufacturer Profoto and concentrated on the setup from scratch of a professional lighting arrangement for shooting a Land Rover with Profoto B1 equipment and heads. The day was a great success and we had some challenging weather with bright changeable sunlight but working through this Tim demonstrated 3 very different setups showing that it is very possible to make the most of all situations with good lighting.

tim wallace car photographer landrover defender profoto 1

Tim- “Many photographers find ‘live shoots’ in front of a large audience a little daunting for obvious reasons but in my view its really the best way to help people understand not only whats…

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Christopher Nolan: How to Direct Your First Feature Film

How to improve your basic photography skills. Photography by Steve McCurry.

I don’t usually post “How to” tutorials, but this video explaining the basic rules of composition using the photography of Steve McCurry is done with such charm and simplicity that it’s well worth posting and viewing. Even for old hacks like me:)

The Hard Truth Why No One Will Hire You As A Photographer | Fstoppers

Not so sure the advice being offered here is completely new – as an advertising art director with over 30 years of experience, I’ve always been on the lookout to commission photographic talent that transcends the mundane and pedestrian. However, what is new is the tsunami of sameness that now inundates the world of image-making. The sheer volume of visual work being produced, due to the ubiquity of digital technologies, has democratised a once exclusive and expensive club. Today, everybody can be a photographer and everybody is. Daring to be different has never been more relevant in the current creative marketplace. Which is only good news in my book. People will always pay for what is rare. Seeing the world differently and having the guts to pursue that vision is rare. For that, you will always find a market. Good luck. And as Steve Jobs would say, “Think Different”.


Link to article: The Hard Truth Why No One Will Hire You As A Photographer | Fstoppers.

Photography reaches new heights – thanks to drone technology.

In your face: Don’t read this article if you suffer from pixel envy.


Daniel Boschung cartographies faces. The composed mega portraits are irritating.
‘The Machine View’ is the Swiss publicity and coverage photographer’s newest project. He cartographies faces. Instead of taking pictures himself, he removes himself out of the process by delegating the work to an ABB industrial robot driven by a control software, which was written exclusively for this task. The standardized portraits have a surprising impact.

More on this story:  RoboPhot » Portraits.

The traditional camera manufacturers finally start to think outside the box.