Tagged: Australia

Deconstructing the many myths of Digital Marketing: A lecture by Mark Ritson.

Every once in a while, I post something on this blog that’s not about photography. But it is, nonetheless, a kind of snapshot. A snapshot of the marketing/advertising business that’s in serious turmoil. People who are only of the ‘money persuasion’ would guffaw at the above statement as ad spend by brand managers worldwide is off the charts: $660.88 billion forecasted for 2016.  And climbing.

(source: http://www.statista.com/statistics/237797/total-global-advertising-revenue/ )

Someone, somewhere, is getting very rich – but somehow the business ‘feels’ poorer. I know digital marketing doyens tend to shun sappy sentiment in favour of algorithmic assuredness – but they are missing that ‘magic’ ingredient that makes our business work: Empathy. Humans are messy and irrational creatures. Machines only understand logic and binary code. A marriage made in communication hell.

Using ‘colourful’ language, marketing ‘guru’, Mark Ritson, spells out in black and white the many myths of digital marketing. Well worth an hour of your online time.

NB*  I’ve just noticed the uploaded video is taking considerable time to convert. In the meantime here is the link to the original YT page:  https://youtu.be/IJF7C1jvjXM

Surfing in Ireland © Sean Hayes

Surfing_in_Ireland_Sean_Hayes

Surfing in Ireland © Sean Hayes

When I was growing up in Ireland in the 70’s, surfing was only something that happened in the opening credits of the TV show – Hawaii Five-O. It seemed like a glamourous dream for someone growing up on an island surrounded by glacial seas, where even going for a quick dip in the summer seas risked hypothermia. But with the recent advancement in synthetic fabric wetsuit technology – which affords some reasonable protection from the elements – Ireland has seen an explosion of interest in the sport: attracting the very best practitioners from home and abroad to surf waves; that can, in some regions, reach as high as 50ft. The photograph above was shot on a beach south of Dublin, on Ireland’s east coast were its ‘gentle rollers’ are perfect for beginners. But the real action is found on the west or southwest coasts were wave heights rival those of some of the more famous locations in California and Australia. Hope you like the image – and should you like one of the images enough to want a pristine print on your wall, please write to me at shonski50@me.com and we’ll chat about print sizes, prices and shipping arrangements. Thank you for your visit

Should you be interested in a surfing holiday in Ireland, please click the link below for details: http://www.discoverireland.ie/Things-To-Do/Activities-and-Adventure/On-the-Water/Surfing-in-Ireland