I’ve been working on promotional photography and design for a very interesting musician over the last couple of months. Originally from the Ivory Coast, AHOUHKa combines Ivorian traditional rhythmic sounds with electro music beats. Her hybrid approach to composing and performing her songs have resulted in a very inventive and original sound. AHOUHKa’s eclectic musical approach, in collaboration with composer Johan Blontrock, could be justifiable compared to the working methodology of Brian Eno or the creative soundscapes of Björk; who both constantly strive to redefine what a song or compositional sound can be. These same searching qualities are to be found in AHOUHKa’s music. Wishing AHOUHKa and her management team the very best of luck with the launch of her innovative and enchanting sound.
Link to AHOUHKa’s promotional site: https://www.ahouhka.com
While reviewing this collection of album cover portraits (see link), I noticed one possible criteria for selection that was completely absent: one of technical excellence. Dylan’s portrait for his “Blond on Blond” album, for example, is a photograph with “camera shake” – usually the bane of many a photographer when the camera or subject (or both) are moving in unison with a slow shutter speed. These photographs usually get binned. Nevertheless, this photo has succeed in becoming part of the iconic vocabulary of modern music. In this day and age where precision and rationality are venerated – and have the technology to deliver it – we are in danger of forgetting why things “work” and why they don’t. Perfection doesn’t work. Perfection rarely interests people. It’s boring. Like music itself, it’s the seemingly random empty spaces between notes that confers harmony and emotion and not only the perfect notes themselves. Photographers don’t need to be perfect technicians to make great photographs – they need to be able to capture images that convey emotion with sublime subjectivity. The best photographers are usually humanists. They understand that life is messy (like this poorly written piece) and transient and create work that celebrates this fact rather than trying to ‘perfect’ it.