As the divisions between professional photography and ‘fan’ photography continue to dissolve – along comes Tim Wallace, in association with Swedish lighting company Profoto, with a ‘live’ class on how to photograph a Land Rover to professional advertising standards. I like the idea. A lot of creative people in general are very protective of their assumed ‘proprietary’ knowledge or status within the industry. Truly talented folk share, share, and share. And share again. As an art director on myriad of shoots for car brands like Toyota, Lexus and Mitsubishi, I can assure you that car photography is 99% technical – 1% creative. It can be learned. Very easily. Kudos to Wallace and Profoto for an innovative approach to teaching their craft to other aspiring photographers.
This week automotive car photographer Tim Wallace held a ‘live’ shoot with Land Rover at their main centre in Halewood, Liverpool, shooting a seminar and live shoot demonstration outdoors in a purpose built area located near the main Land Rover centre. The shoot was in conduction with leading light manufacturer Profoto and concentrated on the setup from scratch of a professional lighting arrangement for shooting a Land Rover with Profoto B1 equipment and heads. The day was a great success and we had some challenging weather with bright changeable sunlight but working through this Tim demonstrated 3 very different setups showing that it is very possible to make the most of all situations with good lighting.
Tim- “Many photographers find ‘live shoots’ in front of a large audience a little daunting for obvious reasons but in my view its really the best way to help people understand not only whats…
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I love photographing cars. Shiny metallic and sensuous – and they don’t come more curvaceous than the Porsche 550 Spyder. A beautiful feat of engineering and design. Only 90 were built in the 1950’s and one was recently auctioned off in Florida for 3.69 million dollars. Of the 90 models produced, one that never made it to an auction room was the one owned by James Dean. Yes that one. Dean made the car famous by writing ‘Little Bastard’ on its tail and killing himself while behind the wheel on a Californian highway. The version photographed here is a replica of that famous car. I shot the replica last year at Autoworld – a fantastic museum in Brussels, housing over 250 vintage cars and vehicles. As an advertising art director, I’ve had the privilege of working with some of Europe’s top car photographers for various automobile brands over the years. I’ve always admired their passion and meticulous attention to detail. A true labour of love. During the long days and nights on shoots, I would observe how they set up and lit the cars: I paid attention. I learnt a couple of things about how light dances across metallic surfaces and how the incremental movement of a camera or light source can change everything. The photographs posted here are, hopefully, proof that I did indeed pay attention to my photographic mentors. Some people express surprise when informed that I shot this series with an iPhone and that I had limited freedom with lighting. Everything is possible if you understand light. Hope you like them – and should you like one of them enough to want a pristine print on your wall, please write to me at email@example.com and we’ll chat about print sizes, prices and shipping arrangements. Thank you for your visit.