Brilliant. I love the way Japanese creatives approach advertising briefs that produce “out-of-the-box” thinking, and – in this case – into vacuum sealed bags. In this age of convoluted ad campaigns of digital drudgery, simple, creative and compelling photography coupled with relevant and witty copy remains a powerful a way of communicating memorable brand ideas. Congratulations to Japanese photographer Hal for helping us preserve the love of simple, yet striking, advertising ideas. For more about Hal and the rest of the campaign executions, please follow the link below:
A must visit – the photography is just sublime. Link to portfolio and article: Hiroshi Watanabe – Japanese Performance and Portraiture | LensCulture.
Sony Cyber shot DSC QX10 and DSC QX100 demo. Clever.
Interesting article about how the big Japanese camera makers are reacting – if at all – to the new paradigm of smartphone cameras. The face-off between ‘quality’ or ‘connectivity’ and sustaining or reinventing a profitable business model has left everybody involved in traditional camera making in a bit of a quandary. Selling expensive high-end SLR’s to the amateur market is a rapidly shrinking niche – but profit margins remain high. The increased megapixels and sensor sensitivity of smartphone cameras are increasingly eating into point-and-shoot camera market share. And everything in the middle is disappearing. As with most things concerning today’s photographic world, contradictions abound, and polarisations of opinion are a plenty. Kodak has imploded, yet we have art photographers gravitating in sizeable numbers back to old analog cameras and emulsion film to rediscover some sort of authenticity in a sea of digital sameness. Increasingly, we ‘consume’ images of low technical quality on small digital screens and want to share them on the matrix immediately. Photography used to be a painstaking process with a high cultural value and the camera manufactures took pride to building machines that facilitated a photographer’s quest for technical perfection. Today, it is all about connectivity. Technical quality can seem like an anachronism when most photography viewed today is at 72dpi on a small handheld digital device. No wonder the camera manufactures are in a quandary. Time to get as smart as the phones methinks. Think outside the box. Literally.
There are very few maverick Japanese. Daido Moriyama is one of them. Famous for his black and white street photography of post-war Japan, we find him discussing his art during a visit to the colour saturated, Blade Runner metropolis, that is Hong Kong. He’s beginning to experiment with colour. I encourage you to explore the work of this most enigmatic of photographers.
Video Link: Daido Moriyama: The Mighty Power – NOWNESS.
Personal website: http://www.moriyamadaido.com/english/
I work in an industry were most people are terrified of empty space. Advertising clients invariably abhor blank areas in their ads – perceiving it as a ‘waste of money’. The Japanese have a much more enlightened approach, calling the intervals between things “Ma”. The principle is analogous to music – with the absence of pauses and spaces between notes, there would be no melody – no music – only confusion and discord. Same principle applies to the visual arts. Space is never a waste, it is the rhythm for the eye which guides and helps the viewer perceive coherently what the creator had in mind. Empty space has meaning. It defines and frames substance so that we can understand what we are looking at. The above series of images are heavily influenced by the monochrome Japanese painting style developed by the great Zen Monasteries of the 14th century. http://en.wikipedia.org/wiki/Hasegawa_Tōhaku Hope you like them – and should you like one of them enough to want a pristine print on your wall, please write to me at email@example.com and we’ll chat about print sizes, prices and shipping arrangements. Thank you for your visit.