Brilliant. I love the way Japanese creatives approach advertising briefs that produce “out-of-the-box” thinking, and – in this case – into vacuum sealed bags. In this age of convoluted ad campaigns of digital drudgery, simple, creative and compelling photography coupled with relevant and witty copy remains a powerful a way of communicating memorable brand ideas. Congratulations to Japanese photographer Hal for helping us preserve the love of simple, yet striking, advertising ideas. For more about Hal and the rest of the campaign executions, please follow the link below:
A must visit – the photography is just sublime. Link to portfolio and article: Hiroshi Watanabe – Japanese Performance and Portraiture | LensCulture.
Sony Cyber shot DSC QX10 and DSC QX100 demo. Clever.
Interesting article about how the big Japanese camera makers are reacting – if at all – to the new paradigm of smartphone cameras. The face-off between ‘quality’ or ‘connectivity’ and sustaining or reinventing a profitable business model has left everybody involved in traditional camera making in a bit of a quandary. Selling expensive high-end SLR’s to the amateur market is a rapidly shrinking niche – but profit margins remain high. The increased megapixels and sensor sensitivity of smartphone cameras are increasingly eating into point-and-shoot camera market share. And everything in the middle is disappearing. As with most things concerning today’s photographic world, contradictions abound, and polarisations of opinion are a plenty. Kodak has imploded, yet we have art photographers gravitating in sizeable numbers back to old analog cameras and emulsion film to rediscover some sort of authenticity in a sea of digital sameness. Increasingly, we ‘consume’ images of low technical quality on small digital screens and want to share them on the matrix immediately. Photography used to be a painstaking process with a high cultural value and the camera manufactures took pride to building machines that facilitated a photographer’s quest for technical perfection. Today, it is all about connectivity. Technical quality can seem like an anachronism when most photography viewed today is at 72dpi on a small handheld digital device. No wonder the camera manufactures are in a quandary. Time to get as smart as the phones methinks. Think outside the box. Literally.
There are very few maverick Japanese. Daido Moriyama is one of them. Famous for his black and white street photography of post-war Japan, we find him discussing his art during a visit to the colour saturated, Blade Runner metropolis, that is Hong Kong. He’s beginning to experiment with colour. I encourage you to explore the work of this most enigmatic of photographers.
Video Link: Daido Moriyama: The Mighty Power – NOWNESS.
Personal website: http://www.moriyamadaido.com/english/
This gallery contains 3 photos.
I work in an industry were most people are terrified of empty space. Advertising clients invariably abhor blank areas in their ads – perceiving it as a ‘waste of money’. The Japanese have a much more enlightened approach, calling the intervals between things “Ma”. The principle is analogous to music – with the absence of …