Not so sure the advice being offered here is completely new – as an advertising art director with over 30 years of experience, I’ve always been on the lookout to commission photographic talent that transcends the mundane and pedestrian. However, what is new is the tsunami of sameness that now inundates the world of image-making. The sheer volume of visual work being produced, due to the ubiquity of digital technologies, has democratised a once exclusive and expensive club. Today, everybody can be a photographer and everybody is. Daring to be different has never been more relevant in the current creative marketplace. Which is only good news in my book. People will always pay for what is rare. Seeing the world differently and having the guts to pursue that vision is rare. For that, you will always find a market. Good luck. And as Steve Jobs would say, “Think Different”.
Link to article: The Hard Truth Why No One Will Hire You As A Photographer | Fstoppers.