Tagged: Perception

Fake news? Old News.

 

At a loss to understand why ‘fake news’ is considered ‘new’ news. Everybody has being lying to everybody else since we crawled out of the primordial swamp. To be more precise, believing their own perceptions of reality; packaging and promoting it – for personal gain. This Guardian commercial from a London ad agency in 1986 not only sums up why advertising became a noble profession (through the sheer creativity of simple observation – sadly gone) but also through the fallibility of what people believe and why they believe it. Today’s journos take note. Examine all issues from all angles, then decide. The power of discernment. Thank you for your 3 and half ‘Likes’.

6 Different Photographers Were Told To Shoot The Same Man. The End Result Shocked Everyone | Dumpest

Over 30 years of working in advertising has thought me one thing. Everyone listens to their prejudices to the detriment of a possibly mythic ‘objective reality’. It’s only human. Imagine a world where everybody has the same thoughts and saw everybody and everything the same way. What a boring world that would be. Here’s to mythic misunderstanding and the humour it brings.

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http://www.youtube.com/watch?v=F-TyPfYMDK8

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Source: 6 Different Photographers Were Told To Shoot The Same Man. The End Result Shocked Everyone | Dumpest

Negative Space Series © Sean Hayes (2013)

Negative Space

Negative Space Series © Sean Hayes (2013)

Negative Space

Negative Space Series © Sean Hayes (2013)

Negative Space

Negative Space Series © Sean Hayes (2013)

I work in an industry were most people are terrified of empty space. Advertising clients invariably abhor blank areas in their ads – perceiving it as a ‘waste of money’. The Japanese have a much more enlightened approach, calling the intervals between things “Ma”. The principle is analogous to music – with the absence of pauses and spaces between notes, there would be no melody – no music – only confusion and discord. Same principle applies to the visual arts. Space is never a waste, it is the rhythm for the eye which guides and helps the viewer perceive coherently what the creator had in mind. Empty space has meaning. It defines and frames substance so that we can understand what we are looking at. The above series of images are heavily influenced by the monochrome Japanese painting style developed by the great Zen Monasteries of the 14th century. http://en.wikipedia.org/wiki/Hasegawa_Tōhaku  Hope you like them – and should you like one of them enough to want a pristine print on your wall, please write to me at shonski50@me.com and we’ll chat about print sizes, prices and shipping arrangements. Thank you for your visit.