At a loss to understand why ‘fake news’ is considered ‘new’ news. Everybody has being lying to everybody else since we crawled out of the primordial swamp. To be more precise, believing their own perceptions of reality; packaging and promoting it – for personal gain. This Guardian commercial from a London ad agency in 1986 not only sums up why advertising became a noble profession (through the sheer creativity of simple observation – sadly gone) but also through the fallibility of what people believe and why they believe it. Today’s journos take note. Examine all issues from all angles, then decide. The power of discernment. Thank you for your 3 and half ‘Likes’.
Over 30 years of working in advertising has thought me one thing. Everyone listens to their prejudices to the detriment of a possibly mythic ‘objective reality’. It’s only human. Imagine a world where everybody has the same thoughts and saw everybody and everything the same way. What a boring world that would be. Here’s to mythic misunderstanding and the humour it brings.
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